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How do creator campaigns work? Five clear steps.

The brand defines the brief and boundaries. The creator publishes original UGC or permitted clipping on their own account. MuchCreator reviews the link, ownership, evidence, and eligible performance signals in one flow.

See the steps

Here is how the work moves.

A brief opens, the work is made, the creator publishes, signals are reviewed, and eligible performance moves toward reward.

  1. 01

    The brand defines the brief and boundaries.

    Required messages, approved sources, restricted claims, disclosures, platforms, and content formats are made clear before the campaign opens.

    The Performance Pool, view unit, reward per unit, eligibility threshold, and optional per-video cap live in the same versioned brief.

  2. 02

    The creator chooses the right production path.

    UGC covers a new shoot. When approved long-form source exists, Clipping and higher-value Editing turn it into short-form work.

    Every creator brings a distinct narrative, so one brief does not collapse into one video.

  3. 03

    The work is published from the creator account.

    The creator completes a supported account connection or supplies the publication evidence required by the campaign. The public link and available platform signals enter review.

    The work must remain public, campaign-eligible, and matched to the account owner.

  4. 04

    Performance signals are reviewed for eligibility.

    Incremental views, account ownership, brief fit, disclosure, and fake-engagement signals are reviewed together.

    Off-brief or suspicious work is flagged through risk signals; manual review resolves payout eligibility.

  5. 05

    Eligible performance moves to the reward record.

    A creator can move toward reward and payout-record preparation after meeting the campaign-defined threshold and review conditions.

    Reward stops at the brand-defined cap; if the work keeps earning organic views afterwards, no additional pool payout is created.

Creator

Choose a campaign. Publish your work. Track what you earn.

Find UGC, Clipping / Reproducing, or Editing work, publish from your own account, and follow eligible performance through review.

Join as a creator
Brands

Test faster. Keep tighter control of the budget.

Set the brief and Performance Pool boundary, then see creator work, publication evidence, and eligible performance in one flow.

Start as a brand